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台州新闻传媒中心品牌标志设计提案Taizhou News Media Center Brand Logo

台州,是浙江省辖地级市,长江三角洲中心区城市,Ⅱ型大城市, 国务院批复确定的浙江沿海的区域性中心城市和现代化港口城市。
Taizhou is a prefecture-level city under the jurisdiction of Zhejiang Province, 
a city in the central area of the Yangtze River Delta, 
a type II large city, a regional central city and a modern port city along the coast of Zhejiang approved by the State Council.

logo总体设计思路力求简明大方,符合当代审美而寓意丰富。
标志从台州的英文首字母TZ为核心,采用负型设计,凸显企业专属性,强调品牌服务立足于台州服务于人民,是党政信息传播的新平台和窗口。
整体采用方形几何化外框,用穿插和切割的方式抽象化结合设计。方形的外框代表着数码电子产品时代带来科技发展,其产生的新媒体传播方式提升了新闻媒体信息的传播速度和发展,
切割的五块几何造型由折叠的报纸演绎而来,两者结合寓意着传统媒体和新媒体的有机结合,构建“一体策划、一次采集、多种生成、全媒发布、上下贯通”的传播格局,让党的声音传得更开、传得更广、传得更深入。
配色上采用黄绿渐变和蓝色搭配,充分体现了台州是浙江“七山一水两分田”的缩影,是山、海、水和谐的生态福地。
The overall design idea of the logo strives to be concise and elegant, in line with contemporary aesthetics and rich in meaning.
The logo takes Taizhou's English initials TZ as the core, adopts a negative design, highlights the exclusiveness of the enterprise, emphasizes that the brand service is based on Taizhou and serves the people, and is a new platform and window for the dissemination of party and government information.
The overall square geometric frame is adopted, and the design is abstracted and combined with interspersed and cut methods. The square frame represents the development of science and technology brought about by the era of digital electronic products, and the new media communication mode produced by it has improved the speed and development of news media information dissemination,
The five cut geometric shapes are deduced from folded newspapers. The combination of the two implies the organic combination of traditional media and new media, and the construction of a communication pattern of "integrated planning, one-time collection, multiple generation, all-media release, and top-down connection" , Let the party's voice spread more openly, spread wider, and spread deeper.
The color scheme adopts yellow-green gradient and blue collocation, which fully reflects that Taizhou is the epitome of Zhejiang's "seven mountains, one water and two fields", and is an ecological blessed land with harmonious mountains, seas and waters.


台州新闻传媒中心品牌标志设计提案Taizhou News Media Center Brand Logo
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台州新闻传媒中心品牌标志设计提案Taizhou News Media Center Brand Logo

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